Annual report pursuant to Section 13 and 15(d)

Goodwill and Other Intangible Assets

v3.20.4
Goodwill and Other Intangible Assets
12 Months Ended
Dec. 31, 2020
Goodwill and Other Intangible Assets  
Goodwill and Other Intangible Assets

(6) Goodwill and Other Intangible Assets

Goodwill and Indefinite Lived Intangible Assets

Changes in the carrying amount of goodwill are as follows:

Tripadvisor

Hotels, Media & Platform

Experiences & Dining

Corporate and other

Total

(in millions)

Balance at January 1, 2019

$

2,443

-

-

-

2,443

Allocation to new segments (1)

(2,443)

1,923

250

270

-

Acquisition (2)

-

-

85

-

85

Other (3)

-

-

(2)

1

(1)

Balance at December 31, 2019

$

-

1,923

333

271

2,527

Allocation to new segments (4)

-

6

-

(6)

-

Impairments (5)

-

(279)

-

(21)

(300)

Dispositions (6)

-

-

-

(18)

(18)

Other (7)

-

-

29

2

31

Balance at December 31, 2020

$

-

1,650

362

228

2,240

(1) The Company changed its reportable segments in the first quarter of 2019.
(2) Additions to goodwill relate to Tripadvisor’s acquisitions (see note 4).
(3) Other changes are primarily due to foreign currency translation on goodwill.
(4) Re-allocation of goodwill as a result of changes to reporting units related to Tripadvisor internal restructuring.
(5) TripCo recorded an $18 million goodwill impairment related to a business that was sold in June 2020, and an additional $3 million goodwill impairment during the third quarter of 2020 as a result of strategic decisions made regarding Tripadvisor’s China business. See discussion of the Hotels, Media & Platform reporting unit impairment below.
(6) Dispositions relates to the sale of the aforementioned Tripadvisor business.
(7) Other changes primarily relate to immaterial acquisitions and foreign currency translation on goodwill.

As presented in the accompanying consolidated balance sheets, trademarks are the other significant indefinite lived intangible asset. See the disclosure below for information related to the 2020 and 2019 impairments of the Company’s trademarks. Other fluctuations in the trademark balance from the prior year were due to the change in foreign exchange rates.

Intangible Assets subject to amortization

Intangible assets subject to amortization are comprised of the following:

December 31, 2020

December 31, 2019

 

    

Weighted

    

    

    

    

    

    

 

Average

Gross

Net

Gross

Net

 

Remaining

carrying

Accumulated

carrying

carrying

Accumulated

carrying

 

Useful Life

amount

amortization

amount

amount

amortization

amount

 

in years

amounts in millions

 

Customer relationships

 

1

$

1,059

(992)

67

 

1,036

(910)

126

Other

 

3

589

(454)

135

 

552

(401)

151

Total

 

$

1,648

(1,446)

202

 

1,588

(1,311)

277

Intangible assets are being amortized generally on an accelerated basis as reflected in amortization expense and in the future amortization table below.

Amortization expense was $136 million, $139 million and $137 million for the years ended December 31, 2020, 2019 and 2018, respectively.

The estimated future amortization expense for the next five years related to intangible assets with definite lives as of December 31, 2020, assuming no subsequent impairment of the underlying assets, is as follows (amounts in millions):

2021

$

80

2022

$

35

2023

$

31

2024

$

28

2025

$

25

Impairments

Due to the current and expected impact of COVID-19 on Tripadvisor’s operating results, and a sustained decline in Tripadvisor’s stock price, impairments of $250 million of trademarks and $279 million of goodwill were recorded during the year ended December 31, 2020, respectively, related to the Hotels, Media & Platform reporting unit. The fair value of the trademarks was determined using the relief from royalty method. The fair value of the reporting unit was determined using a combination of market multiples (market approach) and discounted cash flow (income approach) calculations (Level 3). 

Based on the quantitative assessment performed during the second quarter of 2020 and the resulting impairment losses recorded, the estimated fair values of the trademark and Hotels, Media & Platform reporting unit approximate their respective carrying values. Additionally, due to the COVID-19 environment and our inability to predict the expected duration and ultimate severity of the impact of COVID-19, the Company believes its reporting units and trademark are at an elevated risk of impairment in future periods. TripCo will continue to monitor Tripadvisor’s financial performance, stock price and other events and circumstances that may negatively impact the estimated fair values to determine if future impairment assessments may be necessary.

Due to deteriorations in revenue, impairment losses of $288 million were recorded during the year ended December 31, 2019 related to trademarks.  The trademarks were related to the hotels, media & platform reporting unit in 2019.  The fair value of the trademarks was determined using the relief from royalty method.

As of December 31, 2020, accumulated goodwill impairment losses for Tripadvisor totaled $1,571 million.